Drafting real estate and property investment content is a unique skill-set requiring flair and knowledge. We understand the real estate sector, including industrial, commercial and residential as well as funds management.

Our team of copy writers have experience in everything from writing copy for houses and other residential real estate to writing and professionally designing information memorandums and other documentation for commercial properties.

Online Property Listings and Brochures

The benefits of hiring a professional copywriter extend beyond attracting more potential buyers. It drives future listing and adds credibility to your brand. Potential sellers often judge real estate agents by their copy and marketing for other properties, prior to contacting them for an appraisal.

Our team of real estate copywriters will provide quick turnaround times, and will attend the subject property prior to drafting the copy. We avoid using clichés and instead use quality innovative and exciting copy that will differentiate your listing and agency. We service many local and national real estate agents across Australia ensuring their listings sound great and more time is spent out in the field attending to marketing rather than writing marketing copy.

Our experience extends to the commercial property sector where we draft Information Memorandums and Property Appraisals that win new business and attract potential buyers. Our experience includes drafting IMs for multi-storey and high-rise offices and buildings, hotels and motels, service stations, industrial properties and new multi-unit developments.

We understand that your time is best spent developing business and making sales. Our team provides quality copy and documents enabling you to keep with your core business. We are able to write your property descriptions for both sale and rental properties, driving down your costs and delivering a quality result. We draft content for listing on all mediums including:

Marketing, copywriting and other collateral for property developers

With the quality of marketing and copy for most property developers being very high, it is important to differentiate your offering from that of your competitors. Innovative and polished marketing is an important tool to highlight how your development is exceptional.

We work with property developers to:

• Present your marketing material in different languages to appeal to different markets!
• Identify what makes your development special – and illustrate it!
• Ensure your marketing material is culturally sensitive (to ensure it appeals to all buyers)
• Provide detail in your marketing material to ease the pressure on your agents. Whether it is your proposed finishes or common property benefits, we detail these in graphics and infographics in order to educate and excite the buyer.
• Tailor the marketing material to your potential buyers. The reality is that writing IMs and other marketing copy for sophisticated investors and superannuation companies requires a different approach to targeting owner occupiers and some retail investors. When we write marketing content, we write it to appeal to the segment of the market you are targeting.

Fund Managers

Fund managers and other finance professionals often approach us to review their content for Offer Information Statements, Information Memorandums and Prospectus’s for IPOs. We have written and reviewed brochures and IMs for some of Australia’s largest investment banks and have reviewed property related sales documentation for multinational real estate agents and liquidators and administrators marketing the wholesale sale of property, REITS and property trusts.

Our experienced team of writers combine our real estate knowledge with our writing and investment experience to deliver our clients an exemplary result.

Our team of in-house graphic designers will ensure your marketing impresses. Alternatively, we are happy to work with your graphics team if you would like us to only write the copy.

Contact us today for a fee proposal and complimentary sample of the quality of copy and documentation we are capable of. We work to tight deadlines and are highly consultative. Call 0410 448 770 or email info@thetenderteam.com.au to discuss your marketing requirements and how we can assist. immediate fee proposal from our real estate copywriting experts.