Financial and insurance tenders are a lucrative opportunity for any applicant and The Tender Team are experts at turning our clients’ capabilities and experience in to new opportunities. At The Tender Team, our skilled tender writers and bid consultants work hard with our clients to learn everything about their organisations or businesses in order to convey them in the best possible light.
We have drafted financial and insurance tenders for a range of organisations including HSBC, ANZ Bank, Commonwealth Bank and BT financial. We understand the terminology and win themes that need to be incorporated in order to draft successful financial and insurance tenders.
Here are a few of our tips that we often abide by in helping you win more financial and insurance tenders;
Graphics and Visual Design
While documents are expected to be written in black font on a white background, the use of themes and visual styles for both fonts, margins and backgrounds should not go too astray. We at The Tender Team understand that while it’s truly the content of a tender or bid response that matters, graphics and visual designs should not be ignored in financial and insurance tenders.
In these cases, it is apt to think about the procurer who must go through tens to hundreds of pages of the same pre-formatted responses that they would have originally designed or had a hand in creating. However, we formulate our responses with a level of graphical flair as required by our clients. We personally believe that moderate use of colour in headers/footers and appropriate infographics distinguish our submission visually from the competition. There is a level however of using graphics and other visual features appropriately, not crossing the line into turning a standard tender response into an artistic statement.
At The Tender Team, we understand this level of appropriateness all too well through our past experiences and ensure that clients are always pleased with and satisfied that the visual design of their tender response enhances the content and does not overwhelm it.
Our team of tender writers and bid consultants understand that the procurer (and not our client) is oftentimes the most important person(s) to please. Tailored writing refers to how in close consultation with our client, we set about to structure and convey our responses in a way that applies specifically and directly to the procurer.
Each sentence and paragraph has one goal; convincing the procurer that our tender response is the best one above its competitors. Ultimately, we do our best when we individually tailor a response that is specifically suited not only for procurer as a whole but to the particular tender itself.
Nobody would wish to read obvious and evident uses of ‘copy and paste’ in a tender response from other non-related tender responses or worse yet, other sources than our own writers hands and minds.
Our clients (and the procurer) wish to see writing that is only meant for one particular tender, automatically making it ineligible for use elsewhere. Our group of writers tend to use an active voice for each response, including our use of ‘our’ in this very blog post. We strive to put forth our arguments for our clients’ capabilities, experience and general suitability not in a passive, formally removed voice but instead through inclusive language that deliberately assumes we have already won (or are near certain of doing so).
As in real life where confidence in one’s demeanor and approach is valued, so too is specifically tailored writing that sets out to portray our clients effectively and to relieve the procurers requirements simultaneously. The Tender Team formulate tender responses that walk a steady line between practical and memorable offers in our response while avoiding the use of embellishment or outright falsehoods. This is especially important in the case of financial and insurance tenders where blatant lies often lead to severe fines and possibly jail time.
With the constant use of tailored writing, our tender responses are highly effective in conveying to the procurer what needs to be said clearly and responsibly.
Formatting and Proof Reading
Badly written tender responses can not only become evident through the lack of detail in the content itself but also through poor formatting and also a lack of proofreading.
Formatting refers to paragraph structure, inconsistent spaces in between text and margin or food and header misuse in the document itself. A practical example of better formatting would be through the use of bullet points to summarise and present information in an easy to digest and clear manner as below;
- Paragraph structure
- Inconsistent spaces
- Margin and/or footer/header misuse
Bullet points and summarising information as a whole, especially for something as fact orientated as financial and insurance tenders, is a convenience for the procurer and will make them more amenable to our client’s offer.
Paragraph structure is also important as our writers at The Tender Team often have to break down blocks of unedited information into bite-sized paragraphs that are easy to read. Presentation of content in specifically broken down blocks is essential for the procurer to help process and review what is being said in any tender, let alone financial and insurances ones.
Inconsistent spaces between sections and text, in general, can also become a nuisance and distract the procurer when sections have not been confined properly to individual pages. This depends on the tender’s original template and whether or not the procurer set out each section properly.
Margin and footer/header inconsistencies can also distract from the bigger picture of the content itself. Our writers closely review for these inconsistencies and rectify them immediately.
Our bid, propoasl and tender writing service extends across all of Australia and New Zealand including Sydney, Melbourne, Brisbane, Cairns, Perth, Hobart and Canberra.