Are you recruiting a tender or bid writer? Here are the attributes to look for.
Calm Under Pressure – No matter how well organised a bid writer is, there will always still be tender submissions that go down to the wire. This can be a reflection of the pride taken in the proposal, late input from subject matter experts, or last minute changes due to a late addendum. Either way, you need a bid writer who will work methodically under pressure and stay composed.
Assertiveness – A bid writer needs to be assertive. He or she must have the confidence and gravitas to challenge internal stakeholders, propose alternatives and sometimes simply say no.
Writing skills – Writing with flair in a persuasive manner is a given. However, a bid writer also needs to be able to quickly understand content, restructure it and edit it so it is simple and informative. Bid writers need to be able to write quickly, maintain win themes throughout the bid, and keep a consistent tone.
General Knowledge – Many bid writers often find themselves in unfamiliar territory with certain tenders as the subject matter can be highly technical and industry specific. A good bid writer will identify these circumstances and adapt by absorbing general knowledge for a specific area so that their grasp of the basics is enough to communicate adequately with someone more technically inclined. A desire to gain more general knowledge is a prerequisite for a worthwhile bid writer.
Time Management – Often, bid writers will have more than one tender to consider in the course of their activities. Proper time management is necessary for not only submitting tender responses before the deadline but ensuring that each one has been completed to their fullest and more reasonable extent.
Graphics – Although we champion the use of experts, sometimes given time or financial constraints, the bid writer will need some graphic design skills to ensure the bid flows well.
The Bid Writing Process
Regardless of who you get to help write your bid, it’s important to have a comprehensive process in place. For example, there is great benefit in having a tender library of content that you can draw on for different tenders. It’s also a good idea to be well organised and develop a tender response plan early on in the process.
Where there are key subject matter experts involved, they need to be identified and sent draft content early on in the process. This is so there is enough time to refine and write the final response based on their input.
We believe it’s identify and convey your key messages and differentiators prior to writing your bid. This enables us to integrate them strategically throughout your response.
It’s often best to work out your key messages and differentiators prior to writing your bid, and ensure these are conveyed consistently throughout your bid. The competitive landscape is equally important, as are ensuring your bid is readable and concise.
Often, senior executives only read the executive summary of your bid and the time and effort you put into bid writing isn’t truly appreciated. This can be the case for some senior executives, but not all, with many interested in the detail.
Either way, tailored bid writing is critical to ensuring you draft an engaging and compelling proposal.
Who we are?
We are a full-service content and proposal creation consultancy which is focused on winning you government and private sector contracts. Founded in 2007, we like to think we have the experience and expertise to make your next tender in line with industry best practice.
We also run a boutique recruitment practice focused solely on recruiting tender and bid writers.
Call our team today to talk about how we can assist with your tender and bid writing needs.