The tendering landscape
Tenders are highly competitive in Australia in both the public and private sector. Within the tendering world, there are a number of different types of tenders and RFPs and RFTs often go by different names and acronyms.
Different types of tenders
Different types of tenders require different strategies and methodologies to complete and win them. It’s important to understand the tender process and type of tender that is released, in order to make an informed bid/no bid decision and submit a compelling response.
Open tenders – These are the most common types of tenders and also usually the most competitive. They are open to anybody and everybody to bid and therefore, generally have a lot of applications. Open tenders are a reality of tendering – and for many clients who had a contract for many years, it can be an intimidating and scary process.
On the other hand, open tenders are a great opportunity for businesses to get their foot in the door to service the government as well as private sector contracts. Procurement teams generally use the open tender process to gather as many bids as possible and get an understanding of the market. It’s also the most open and transparent way of carrying out the tender process.
Restricted or closed tenders – As the name suggests, you need to be invited to participate in these types of tenders. They are generally a competitive process between 3 – 5 highly respected businesses and more often than not, key competitors.
If you are invited to participate in a closed tender, it’s generally a good sign that it’s a serious process and that your bid will be taken seriously. They are generally highly competitive, not in terms of the total number of businesses bidding for the contract, but more around the quality of bids and the level of competition.
Panel appointments – These are appointments to panels for a 3 – 5 year period. They can come in the form of an RFP or RFT or other procurement mechanism. They are excellent opportunities to secure a pipeline of work – and even though you may not be tendering for a specific job or project – you will be tendering for the opportunity to work on a number of smaller projects over that period.
Changing strategies to win private vs public sector tenders and bids
The approach you should take to writing winning bids and tenders in Australia differs between private and public sector bids. Public sector bids are generally more compliance focused and there is limited flexibility in what you can do. You need to adhere to the response criteria and submit a compliant bid.
You also need to include evidence throughout your bid and strictly comply with the procurement guidelines. Beyond that, you are free to adopt best practice bid and tender writing techniques such as writing in simple English and integrating win-themes into your bid response.
Private sector tenders provide a bit more flexibility. You can use graphics and infographics to convey solutions to complex problems and they are often more receptive to alternative and non-compliant bids.
The procurement processes are sometimes less rigid and a more creative approach can be adopted through the tender process to ensure your bid is compelling and professional.
Preparing for your next upcoming tender in 2025
Early preparation is critical in terms of tenders and bids and you need to have a strong basis of content and documentation in order to respond to a tender quickly and to a high standard. To write a compelling bid, you will need to tailor your proposal to the specific contract. That means you need to spend the time writing a tailored responses and providing expertise and experience that reflects the opportunity.
One of the best ways to put yourself in a position to do this is to prepare well. Prior to the tender being released, get all of your insurance and other certifications together and store them in a central location. You should also develop a bid library with general content for case studies, CVs and other information.
What else can you do to prepare for a must-win tender or RFP?
Study and understand market and competitive landscape
Competitive intelligence is critical. If your competitors are launching new products and services into the market, you should monitor this. Identify if they are innovative in any way and look at what you can do to position yourself as a thought leader.
Where there are trends in the market, and changes in the competitive landscape, it’s important to monitor these and be mindful of these when writing your bid or tender. It’s also a good idea to research your competitors to understand their strengths and weaknesses, and monitor any tenders they bid for or successfully secure where possible (for example, the Northern Territory Government published all results on their website).
Reading between the lines of the client’s requirements
When you receive a tender or RFT to complete it’s important not to take all the questions at face value. You need to read the questions and think about the motivations and reasons that the procurement team has asked them. Reach each question and ask yourself:
- Why do they want to know this?
- What response will score well and what are they looking to hear?
- Could they be asking this because there are issues with the current contract?
- Does this question provide me with an opportunity to showcase some of my value proposition or USPs?
We generally recommend attending the pre-tender meetings as although they will always release the slide presentation afterwards, sometimes what they mention gives important clues about the clients pain points and what they are looking for.
Project managing the bid and tender writing process
One of the key areas where clients come unstuck in the tendering process is managing the tender and bid writing process itself. It’s one of the tasks that takes up a lot of our time here at The Tender Team when we are writing bids and tenders for our clients and is also critical. Failure to manage the bid writing process effectively decreases your chances of success as you invariably don’t have enough time or energy to focus on completing a comprehensive and compelling proposal submission.
If you want to win a public sector contract, you need to ensure you develop a proposal that highlights your key messages, is simple and easy to read and focuses on your key points of difference.
A robust process and methodology for writing a tender
In order to write a winning tender, you need to manage the tender preparation process well. Here at The Tender Team, we recommend taking a methodical and logical approach to the process. The methodology we generally adopt entails:
- Conduct a detailed review of the tender documentation when it is released. Put together a checklist of the different questions, who need to be involved and what supporting documentation is required.
- Put your initial team together for working on the response. Allocate roles and responsibilities and get everybody on-board with the opportunity.
- Conduct a bid/no bid discussion. This is important to understand whether or not the opportunity is worth bidding for.
- Set timelines and a schedule for your internal stakeholders to complete the bid.
- Appoint a bid manager and have check-in meetings with key personnel.
- Create a central document which can be treated as a live draft. Ensure the bid manager is in charge of version control.
Winning tender writing techniques
With businesses large and small all wanting to win a government tender in Australia, it’s becoming increasingly important to integrate best practice tender writing techniques into your bid or proposal. Some of the techniques and strategies we use when writing tenders for our clients include:
- Writing in clear, simple and easy to understand English with limited technical jargon.
- Structuring content with headings, sub-heading and bullet points. We also use images and infographics to break up content.
- Incorporating testimonials, quotes and other evidence throughout the bid and your writing.
- Spell check and grammar check your tender.
- Tailor each of your responses to the opportunity. Ensure you provide a tailored response to each question and also tailor any supporting documentation.
- Personalise your bid and write in a positive tone and active voice.
Storyboarding and developing win themes that will boost your chances of success
You need to have a positive, overarching story to tell in order to win a bid or tender. This includes developing key win-themes that will resonate with your client base and integrating these win themes throughout your bid.
Your win themes need to combine your key points of difference with what solution the client is looking for. They are interwoven throughout the bid or tender to convey clear messaging and a quality response.
A knock-out executive summary to help you win before you start
Another critical component of any tender is the executive summary. It’s generally speaking, one of the only parts of the tender where you can be relatively sure that the client will read it. It’s a chance to showcase your relevant experience, put forward your key points of difference, and highlight the benefits your bid delivers. When you write your executive summary, focus on your strengths, focus on the client, and ensure you convince them that:
- You will be using you’re A-team to deliver the service
- You are a credible and reliable supplier
- You are focused on the client – the client’s issues, the client’s challenges – and not on yourself.
Developing case studies and evidence that helps you win Australian contracts
Writing compelling case studies is critical to winning. Nearly every tender will ask you for your previous experience in some way or another. They usually also want you to provide referees where possibly and require sufficient detail in order understand your experience.
In order to write a quality case study, here at The Tender Team, we generally recommend you:
- Talk about the nature of the client and the contract or project
- Talk about which key personnel are/were involved in the project and if they are part of your proposed team.
- Talk about what services were provided as part of the contract including the volume and length of the contract
- Talk about your outcomes and performance. This isn’t restricted to contract deliver. You need to cover off safety, environmental and other key factors.
- Write about the challenges you encountered as part of the project and how you overcame them.
- Finally, and critically, make sure you identify the similarities between the project and the project or contract you are bidding for.
What you need to do to win!
In order to be successful in a bid or tender, you need to provide a compelling and persuasive proposal. Key strategies to employ include:
Responding to the evaluation criteria
Responding to the evaluation criteria is critical to the bid writing process. You need to ensure that you answer and respond to the evaluation criteria in order to be successful and score well. Each part of the evaluation criteria will be marked, and you need to make it as easy as possible for the reader to award your marks and align your response with the various aspects of the evaluation criteria.
When writing your bid or tender, ensure that you provide evidence and facts and figures that support your claims and add credibility to your bid.
Put forward a competitive price that will see you profit
Pricing for a tender is challenging. On the one hand you will want to win the tender or contract. On the other hand, you will need to make a profit – and winning a lot of tenders that are not profitable is simply not good business.
Some of the strategies we help our clients implement here at The Tender Team include:
- Cost-plus pricing. This is relatively simple. You add the costs you expect to incur to include the services, and then add on a margin. The key risk here is that you need to include the cost of administering the contract (reporting etc). Many of our clients when it is their first time tendering, do not understand that there is more bureaucracy administering a government contract. This needs to be priced into your price and reflected in our cost base.
- Value based pricing. This is a completely different approach. You are looking to quantify the value that you propose to provide. This can often be a higher figure than cost-plus – and requires a strong compelling proposal to justify the value you will provide as part of the contract.
- Market and competitive pricing: This is where you analyse your competitors pricing and set your pricing according to the market. This information can be gathered through market intelligence. This is an interesting approach and we generally recommend proposing a price that is mid-market. This allows for a reasonable profit margin and enables you to let your tender do the talking.
Health and Safety – always important in tenders and government contracts across Australia!
Health and Safety features in almost every tender or contract across Australia issued by the government, and most tenders issued by the private sector. In some industries, the questions are relatively straight forward and you will need to comply with all the requirements.
Other industries (such as construction and transport) are different. Health and safety can be a key win theme and a real point of difference that can make or break your proposal. The key point is that you need to see it as an opportunity to showcase your capabilities and not just tick a box. Procurement teams are able to see through businesses that simply tick a box and attach the required documentation.
If you think through the project and the health and safety challenges and risks, and you address these challenges and tailor your documentation to the opportunity, it will often set you apart from your competitors and put the readers and procurement team in a positive frame of mind.
Integrating quality assurance into your tender preparation process
Quality assurance is critical firstly for your tender response. Most federal, state and local government departments require you to have a quality management system as part of the tender process. But also – for your own internal procures. In order to ensure you write a compelling and polished proposal, our writers here at The Tender Team recommend you undertake the following quality assurance checks throughout the bid preparation process:
- Check claims and statements are backed up by evidence and facts/figures throughout your bid.
- Ensure the key messages throughout your bid are consistent and are client focused.
- Use the same font and general formatting throughout your bid (and in any supporting documentation where possible)
- Ensure you comply with the tender requirements (word limits etc)
- Conduct a spelling and grammar check
- Adopt a positive tone throughout your bid.
What happens after you submit your tender and are shortlisted – presentations and negotiations
If you submit a tender and it is successful, you will generally progress to the next stage of the tender process. This often involves a presentation and negotiations.
Presenting to win
Presentations are an opportunity to expand on what you have written in your tender submission. It’s a great opportunity to further personalise your bid and build a connection with the procurement team. Our team of writers have helped many clients create persuasive presentations and prepare to present. You need to look at it as an opportunity to close the deal – stress and focus on your strong points – and deal with any potential issues.
The reality is that by the time you enter a presentation, you procurement team will have read your bid and already know a fair bit about you. However, they will now have engaged with you, spoken to you, or developed any type of gut feeling about your ability to deliver.
When developing a presentation we recommend you:
- Focus on your win themes and make sure these shine through
- Take your team to the presentation to show your depth of resources
- Talk about the client’s needs and show that you understand the market
- Adopt a relaxed and friendly tone in your presentation
- Ensure that you have no internal politics in your team and your presentation is well structure.
Negotiating the final contract
Over the years, we have seen many clients successfully present and advance to the final contract negotiation stage, and then pull out of the tender process altogether. Sometimes this is for good reason. The procurement team may change some conditions or put onerous demands on the client. For example, we recently worked on a bid for a council run events centre when in the final negotiations, the Council put forward a requirement that the tenant pay the land tax. This was a substantial amount which made the process unviable.
On the other hand, taking a strict approach to the final negotiations can put a potentially successful tender and contract in danger. Our team of bid writers have guided clients through tender negotiations in all states across Australia from NSW to the Northern Territory. We advise our clients to:
- Be flexible in terms of additional requirements – especially if they add no risk or financial impact to your business
- Be confident, firm, fair and polite in negotiations
- Agree on communication channels early (such as email and phone contacts)
- Always look for a win-win solution
- Be professional and understand that the client will be using the negotiation process to gauge what it is like to work with you.
- Where you do not accept any terms, or additional terms, explain to the client why and what the issue is and propose an alterative solution where possible.
Feedback and debriefs – your chance to learn and what to ask
Once you have completed the tender process, regardless of if you have been successful or not, you will sometimes be given the chance to have a debrief or feedback session – take it!
It’s an excellent opportunity to gather feedback on how to improve your tenders and what you need to do to win future bids. We recommend you ask probing questions when given the opportunity such as:
- Where did we score well?
- Which areas of our response could we have improved on?
- How did our pricing compare to the rest of the market?
- Were there any concerns or red-flags with our bid?
When you gather any feedback, be it verbal or written, be sure to store it in a central repository and integrate and specific feedback into your bid quality assurance process.
The Tender Team – Reviewing your draft tenders and proposals and guiding your bid team
Our bid review service is very popular. It enables small, medium and large businesses across Australia to tap into our bid writing skills and experience, whilst completing the tender themselves and improving their own in-house bid writing capabilities.
When we review your bid, we will ensure you:
- Have introduced win themes throughout your bid
- Adopt the right response structure for each question
- Comply with the specific tender requirements and criteria
- Do not have any spelling or grammar errors (if it is a final draft)
- Have evidence and infographics in place to ensure your bid is credible.
Frequently asked questions about writing bids that directly respond to and serve your client’s needs in 2025
How do we know what clients really want to hear and read about in a tender?
When you are reading the question, you need to go beyond face value. Ask yourself why they are asking that question and what response they are looking for. Sometimes client have had a bad experience with the previous provider and will want to ensure there is no repeat issue.
What can I do to win more tenders?
Our tender writing service is designed to help you win more bids and tenders. To win more tenders and bids you can:
- Only bid for opportunities you have a real chance of winning
- Project manage the tender writing process efficiently
- Develop win themes and integrate these throughout your bid
- Write in a concise and effective manner
- Back up everything you say with evidence
- Tailor you bid to each specific opportunity and question and avoid using generic content.
Is there a tender writing service that can help us win more tenders?
Yes – here at The Tender Team we provide a tender writing service. We are focused on helping you write and win tenders. We work on bids across Australia in all industries such as construction, medical and defence.