Social media marketing is an integral part of a business’s online marketing strategy.
But what is social-media marketing?
In short, it is marketing that makes use of social media websites and platforms in order to promote a service or a product. When a company begins a social media campaign it is often for one of the several reasons including but not limited to:
- Increasing brand awareness
- Increasing positive community engagement
- Increasing Trust and relate-ability
These three key outputs of social marketing are crucial for a business to grow and maintain growth. It is also important to note that some organisations will take a more costly and prehistoric approach to achieving these three outputs, such as, organising fundraisers or functions or other community events that require a large degree of planning, administration and execution.
This is where social media marketing shines, a major facet of the 21st century, it allows for a cost-effective and highly efficient method of increasing brand awareness, increasing positive community engagement and increasing trust. Though the older methods of achieving said results aren’t bad, it is understandably more difficult for small-businesses and some medium-businesses to increase awareness to the extent that these old methods would see a return on investment. This is why more and more small to medium-sized businesses are turning to social media marketing to increase exposure and achieve the desired outputs for their business.
How do you turn social media marketing into a lead-generating factory?
You need to be patient, focused and provide value.
The basic principle of social-media marketing is that you are creating material to be consumed by society in an attempt to generate positive business growth. This is achieved by remaining focused and patient whilst providing quality content that adds value. In general, adding value can be achieved in a number of ways, often you can talk about the field in which your business excels in, or perhaps there is a promotion that can save someone hundreds of dollars, adding value is simple and also important to any social media marketing campaign.
Therefore it is no surprise that many larger businesses spearhead their marketing on their social media. This is seen through promotions that are often providing a certain degree of value-adding, whether by a deal or by a unique and enjoyable method of transferring information. An example of this is Play Station and their PS Experience 2015 tweet.
If you would like to learn more call The Tender Team now on 0410 448 770 to speak with our expert social media marketing consultants on how to best integrate social media marketing into your online marketing strategy. An investment into the services the ‘The Tender Team’ offers in social media marketing is not only an initial investment for a service but more so an investment into your businesses future. We do not only provide you with the means to begin, operate, and execute a successful social media marketing campaign, but we do so in a way that you will be able to continue throughout your businesses growth cycles.