Our marketing consultants in Sydney have over 10 years of combined experience in marketing for a large variety of different industries. We believe that marketing is an essential tool for business growth and success. Some of the services we provide in marketing include,

• SEO Copywriting
• Social Media Marketing
• Marketing Campaign Management and execution
• Advice on branding and marketing objectives

Some marketing such as social media marketing is aimed not only at long-term growth through branding but also short-term growth through promotions and community engagement. It is important to take note that marketing is a broad term and encompasses a large variety of different approaches and methodologies.

However, it is also a simple term with a simple purpose, to generate positive business through the generation of new client acquisition. In order to make this process simple a business must incorporate marketing objectives into their business model if they have not done so already.

Marketing Objectives is a broad term that refers to the businesses objectives in acquiring new clients and influencing business for positive growth. It is important to set out and defines your marketing objectives clearly. This is not only for your organization’s future growth but to also help you manage your marketing campaigns that will be aligned to meet your marketing objectives. Many businesses do not have properly defined marketing objectives and instead merely throw campaigns out into the world willy-nilly. This can work if the underlying principles of good marketing are still being followed, but in order to maximize the effect and quality of your campaigns, a good, clear marketing objective is always needed.

Our Philosophy

At The Tender Team we understand this and use our experience and knowledge in the field to deliver the highest level of service and quality. Our marketing consultant in Sydney state that it is important to always meet the requirements of the client when delivering a marketing campaign or service. This is due to the broad range of marketing that is available, and in order to maximize the output, a business must use the best possible strategy hand-tailored to meet their needs.

For more information or for a free 15-minute session with our marketing consultant in Sydney, please call 0410 448 770 now!

Marketing Services in Australia? How does one define the term ‘Marketing’?

In layman’s terms Marketing can be defined as a means to generate public attention in order to generate positive business growth and success. It is crucial in the operations of a business and essential for future growth and sustainability.

But you all probably already knew that, so why are you reading this blog post?

Because the very idea of marketing itself is so broad that there are multiple avenues in achieving what some refer to as, ‘positive marketing’ (the kind that generates leads actively). Aspects such as social media marketing, most understand but don’t fully utilize, or branding – something as simple as maintaining the correct color scheme throughout your website, for instance, is often overlooked or dismissed.

These simple things can be made complex if seen through a broad telescope aimed at the term, ‘Marketing’.  It is understandable then why you’re here, reading this, it makes sense to reinforce the concepts that flow through Marketing like a fisherman who always tries to increase his chances at catching a fish, whether by upgrading his tools (website/software etc) or his knowledge (what you’re doing now). No different then, is fishing to Marketing. But the similarities end the moment the fisherman casts his rod out.

Take note that the practice of baiting a hook and throwing it into the ocean is not an accurate representation when compared next to the idea of Marketing. The reason for this is good marketing, is aimed marketing.

Aimed marketing is designed to target a specific audience and appeal to their needs, and to provide them with value, and unlike fishing, is also designed to create a sense of brand loyalty and community. In that regard you don’t want to ‘catch’ your clients, you want to help them in some way, provide them value in addition to what they seek.

This is a large topic and surely enough there are many far more in-depth looks into it, here is one such great resource.  

Although marketing itself is broad it can also be simple, depending on how you look at it. The Tender Team understands this, with over 10 years of combined experience in Marketing and Tender writing our team can assist your business to incorporate a marketing strategy that aligns with your future goals.

Our marketing services in Australia involve:

• Social Media Marketing
• SEO
• Content marketing management
• Marketing campaign management and implementation
• Marketing and Branding consultations

and more…

For a free 15 minute session on our marketing services in Australia or for any other query call 0410 448 770 and speak with one of our marketing and tender experts today.

The Tender Evaluation Criteria are the guidelines through which your tender will be weighed. They are an integral part of the tender writing process and require diligent care and attention in order to meet them.

The Tender Evaluation Criteria is found within the Tender document and provides an in-depth explanation of the requirements of the project.  It is important to acknowledge that the evaluation criteria is one of the most important aspects of a tender and that it will outline the requirements of your organization or business to complete the project. In the process of completing the evaluation criteria a business must allocate resources to different sectors of its company in order to acquire the required documents and information that is necessary to fill the criteria, and in doing so the businesses or organizations efficiency, as well as management capabilities, will be tested.

Where many businesses succeed there are those that do not. In this scenario the businesses that often fail their tenders are simply those that lack the resources needed to acquire the required information or documents requested in the Tender Evaluation Criteria, it is clear then that for any business seeking tenders that it is imperative to pursue a well-balanced and efficient management and organizational skills.

A business or organization must, to the extent to which that business acquires tenders, be able to effectively provide the required information’s and documents in a timely manner whilst still maintaining optimal efficiency as well as with as little disruption to the businesses operations as possible during the procurement period.

Therefore it is clear that those who do fulfill the tender evaluation criteria quickly and effectively are the ones that possess the ability to do so, a clear statement but often is overlooked over the criteria requirements themselves. A good understanding of the evaluation criteria, as well as the ability to find and provide the required documents and information, are both required in the pursuit for tenders.

For more information or assistance with your tender please call our 24/7 service at 0410 448 770 now!

Prepare For A Tender

 There’s no use in preparing for tenders if you aren’t invited to tender in the first place. Although most government tenders are open, and publicly notified, often private companies and some government departments, issued ‘restricted tenders’ to only a closed group of businesses or organisations to tender for the contract.

So how do you increase your chances of being invited to tender?

Business Development 

Socialize, provide thought leadership and be front of your client’s mind. You want to have had discussions with the potential client about the services you can provide and how you can assist. Most companies will have an incumbent provider, and when approached by alternative providers such as your company, they will generally say ‘We are going out to tender in a year and will keep you in mind for the tender.’

A good long term approach is what is critical here. Contracts often last two to three years, and you want to be invited to tender when the contract is near expiry. Putting in the hard yards now is critical to getting that opportunity.

Increase Awareness

Often when companies go out to tender, they look for new suppliers and invite companies to tender based on their perceived position in the marketplace. Your ranking on google, when searching for the product or service you supply, involvement in thought leadership and industry forums, and general exposure in the media and industry magazines are often critical to being invited to tender.

One procurement officer at a large organisation once said:

“I needed a minimum of four businesses to tender. It was a relatively small contract, so I went to google, searched the top four companies and invited them all”

Remember, your business development and sales function is a critical step for your business to be invited to tender and to prepare for a tender.

Defend against the onslaught

On the other hand, you may be the incumbent provider and your contract may be due for completion in a year. It may be a good idea to submit a pre-emptive bid. This is where, six months out, you provide the client with a compelling reason not to go out to tender and re-appoint you for an additional term.  Think about the benefits of reappointment, including continuity and existing projects that may extend beyond the term.

Prepare for a tender. The Tender Team can help. Call 0410 448 770.

Social media marketing is an integral part of a business’s online marketing strategy.

But what is social-media marketing?

In short, it is marketing that makes use of social media websites and platforms in order to promote a service or a product. When a company begins a social media campaign it is often for one of the several reasons including but not limited to:

• Increasing brand awareness
• Increasing positive community engagement
• Increasing Trust and relate-ability

These three key outputs of social marketing are crucial for a business to grow and maintain growth. It is also important to note that some organisations will take a more costly and prehistoric approach to achieving these three outputs, such as, organising fundraisers or functions or other community events that require a large degree of planning, administration and execution.

This is where social media marketing shines, a major facet of the 21st century, it allows for a cost-effective and highly efficient method of increasing brand awareness, increasing positive community engagement and increasing trust. Though the older methods of achieving said results aren’t bad, it is understandably more difficult for small-businesses and some medium-businesses to increase awareness to the extent that these old methods would see a return on investment. This is why more and more small to medium-sized businesses are turning to social media marketing to increase exposure and achieve the desired outputs for their business.

How do you turn social media marketing into a lead-generating factory?

You need to be patient, focused and provide value.

The basic principle of social-media marketing is that you are creating material to be consumed by society in an attempt to generate positive business growth. This is achieved by remaining focused and patient whilst providing quality content that adds value. In general, adding value can be achieved in a number of ways, often you can talk about the field in which your business excels in, or perhaps there is a promotion that can save someone hundreds of dollars, adding value is simple and also important to any social media marketing campaign.

Therefore it is no surprise that many larger businesses spearhead their marketing on their social media. This is seen through promotions that are often providing a certain degree of value-adding, whether by a deal or by a unique and enjoyable method of transferring information. An example of this is Play Station and their PS Experience 2015 tweet.

If you would like to learn more call The Tender Team now on 0410 448 770 to speak with our expert social media marketing consultants on how to best integrate social media marketing into your online marketing strategy. An investment into the services the ‘The Tender Team’ offers in social media marketing is not only an initial investment for a service but more so an investment into your businesses future. We do not only provide you with the means to begin, operate, and execute a successful social media marketing campaign, but we do so in a way that you will be able to continue throughout your businesses growth cycles.