Writing Winning Defence Tenders and Bids

Writing winning defence tenders and bids can be a challenge. Here at The Tender Team we have helped a range of companies, both private and government, draft and complete defence bids and tenders to the Australian Department of Defence, other Australian Government Departments as well as Internationally.

Here are three tips on writing winning defence tenders and bids:

Stay organised.

Defence tenders are inherently complex. Even if you are only looking to supply clothing, there is still a large amount of planning and attention to detail required. These tenders may get convoluted in the storm of information that you will be required to present.

In order to combat this, you will need to stay organised by reaching target objectives as well as through management of information within your business. It is imperative that you pursue a well-structured management schedule as well as implement easy management solution for the acquisition of information throughout your business or organisation. This will ensure that you will be able to provide the required information for the Tender in a timely and efficient way that will greatly increase your chances of success.

Tick the boxes.

There are lots of them. Consider compliance with security clearances, verifying suppliers and other issues such as insurance and more. Take note of the requirements of the tender and ensure that your business or organisation complies with the correct regulations and policies. Security clearance is often required and you need to ensure that you are prepared to provide the relevant documentation and certificates.

Leverage on your personnel.

If you have former defence personnel that are part of your organisation, put them forward. Talk about your experience to deliver, project manage and implement. If you are supplying weapons systems, your ability to provide technical training will be critical and highly regarded. It is important to take note of your personnel’s experience and skills and leverage them to your advantage.

Here at The Tender Team, we have extensive experience helping clients win defence tenders around the world. Our team includes ex-defence for personnel, with our Director, Jason Cooney, a former member of the Greek Air Force. We know and understand the Defence industry, and have helped many companies secure defence contracts.

We provide complimentary initial advice on defence tenders through our tenders and bids hotline  + 61 410 448 770 or info@thetenderteam.com.au

Our marketing consultants in Sydney have over 10 years of combined experience in marketing for a large variety of different industries. We believe that marketing is an essential tool for business growth and success. Some of the services we provide in marketing include,

• SEO Copywriting
• Social Media Marketing
• Marketing Campaign Management and execution
• Advice on branding and marketing objectives

Some marketing such as social media marketing is aimed not only at long-term growth through branding but also short-term growth through promotions and community engagement. It is important to take note that marketing is a broad term and encompasses a large variety of different approaches and methodologies.

However, it is also a simple term with a simple purpose, to generate positive business through the generation of new client acquisition. In order to make this process simple a business must incorporate marketing objectives into their business model if they have not done so already.

Marketing Objectives is a broad term that refers to the businesses objectives in acquiring new clients and influencing business for positive growth. It is important to set out and defines your marketing objectives clearly. This is not only for your organization’s future growth but to also help you manage your marketing campaigns that will be aligned to meet your marketing objectives. Many businesses do not have properly defined marketing objectives and instead merely throw campaigns out into the world willy-nilly. This can work if the underlying principles of good marketing are still being followed, but in order to maximize the effect and quality of your campaigns, a good, clear marketing objective is always needed.

Our Philosophy

At The Tender Team we understand this and use our experience and knowledge in the field to deliver the highest level of service and quality. Our marketing consultant in Sydney state that it is important to always meet the requirements of the client when delivering a marketing campaign or service. This is due to the broad range of marketing that is available, and in order to maximize the output, a business must use the best possible strategy hand-tailored to meet their needs.

For more information or for a free 15-minute session with our marketing consultant in Sydney, please call 0410 448 770 now!

Marketing Services in Australia? How does one define the term ‘Marketing’?

In layman’s terms Marketing can be defined as a means to generate public attention in order to generate positive business growth and success. It is crucial in the operations of a business and essential for future growth and sustainability.

But you all probably already knew that, so why are you reading this blog post?

Because the very idea of marketing itself is so broad that there are multiple avenues in achieving what some refer to as, ‘positive marketing’ (the kind that generates leads actively). Aspects such as social media marketing, most understand but don’t fully utilize, or branding – something as simple as maintaining the correct color scheme throughout your website, for instance, is often overlooked or dismissed.

These simple things can be made complex if seen through a broad telescope aimed at the term, ‘Marketing’.  It is understandable then why you’re here, reading this, it makes sense to reinforce the concepts that flow through Marketing like a fisherman who always tries to increase his chances at catching a fish, whether by upgrading his tools (website/software etc) or his knowledge (what you’re doing now). No different then, is fishing to Marketing. But the similarities end the moment the fisherman casts his rod out.

Take note that the practice of baiting a hook and throwing it into the ocean is not an accurate representation when compared next to the idea of Marketing. The reason for this is good marketing, is aimed marketing.

Aimed marketing is designed to target a specific audience and appeal to their needs, and to provide them with value, and unlike fishing, is also designed to create a sense of brand loyalty and community. In that regard you don’t want to ‘catch’ your clients, you want to help them in some way, provide them value in addition to what they seek.

This is a large topic and surely enough there are many far more in-depth looks into it, here is one such great resource.  

Although marketing itself is broad it can also be simple, depending on how you look at it. The Tender Team understands this, with over 10 years of combined experience in Marketing and Tender writing our team can assist your business to incorporate a marketing strategy that aligns with your future goals.

Our marketing services in Australia involve:

• Social Media Marketing
• SEO
• Content marketing management
• Marketing campaign management and implementation
• Marketing and Branding consultations

and more…

For a free 15 minute session on our marketing services in Australia or for any other query call 0410 448 770 and speak with one of our marketing and tender experts today.

The Tender Evaluation Criteria are the guidelines through which your tender will be weighed. They are an integral part of the tender writing process and require diligent care and attention in order to meet them.

The Tender Evaluation Criteria is found within the Tender document and provides an in-depth explanation of the requirements of the project.  It is important to acknowledge that the evaluation criteria is one of the most important aspects of a tender and that it will outline the requirements of your organization or business to complete the project. In the process of completing the evaluation criteria a business must allocate resources to different sectors of its company in order to acquire the required documents and information that is necessary to fill the criteria, and in doing so the businesses or organizations efficiency, as well as management capabilities, will be tested.

Where many businesses succeed there are those that do not. In this scenario the businesses that often fail their tenders are simply those that lack the resources needed to acquire the required information or documents requested in the Tender Evaluation Criteria, it is clear then that for any business seeking tenders that it is imperative to pursue a well-balanced and efficient management and organizational skills.

A business or organization must, to the extent to which that business acquires tenders, be able to effectively provide the required information’s and documents in a timely manner whilst still maintaining optimal efficiency as well as with as little disruption to the businesses operations as possible during the procurement period.

Therefore it is clear that those who do fulfill the tender evaluation criteria quickly and effectively are the ones that possess the ability to do so, a clear statement but often is overlooked over the criteria requirements themselves. A good understanding of the evaluation criteria, as well as the ability to find and provide the required documents and information, are both required in the pursuit for tenders.

For more information or assistance with your tender please call our 24/7 service at 0410 448 770 now!